Reliance Jio launches USD 184 (INR 15,000) affordable laptop with built-in 4G SIM card, aiming to replicate low-cost JioPhone’s success in highly price-sensitive Indian market
The conglomerate headed by Mukesh Ambani has partnered with global giants Qualcomm and Microsoft for JioBook. app.
Jio, India’s largest telecom operator with more than 420 million customers, did not immediately respond to a request for comment.
The laptop will be available for business customers such as schools and government agencies from this month, with a consumer launch expected within the next three months, sources said. Like the JioPhone, a 5G-ready version will follow.
“It will be as big as the JioPhone,” a source with direct knowledge of the matter told Reuters.
The handset has been his best-selling sub-$100 smartphone in India since it was launched late last year, accounting for one-fifth of his share of the market in the past three quarters, according to Counterpoint.
The JioBook will be produced locally by contract manufacturer Flex, and Jio aims to sell “hundreds of thousands” by March, one of the sources said.
According to market research firm IDC, his PC shipments in India last year reached 14.8 million, led by HP, Dell and Lenovo.
The launch of JioBook will expand the total market segment of laptops by at least 15%, said Counterpoint analyst Tarun Pathak.
The laptop runs Jio’s proprietary JioOS operating system and apps can be downloaded from the JioStore. Jio also offers laptops instead of tablets for employees away from the office.
In 2020, he raised nearly $22 billion from global investors such as KKR & Co Inc. and Silver Lake.Jio is credited with disrupting the world’s leading technology. He launched his cheap 4G data plan and free voice service in 2016, after which 4G smartphones cost just $81.